SEO & Google Ads for Rota Central

Campaign start date: February 2022 – July 2022

Services: SEO, Google Ads, Content Creation and Social Media Management

RotaCentral provide smart rota software to assist organisations with their volunteer management.

They had only launched one year prior when they started working with us and were looking at ways to improve their overall online visibility in a highly competitor market with already established brands.

With just a small budget, RotaCentral were keen to really focus on the marketing activities that were going to achieve the biggest impact and a high return on investment.

We started by revamping their website to ensure visitors were able to easily reach out, trial their product and navigate effortlessly around their website – the customer journey was our main priority here to generate enquiries. We created powerful landing pages for their Ad campaigns and ensured their website was fully optimised for Google to outrank their competitors. Within 3 months RotaCentral were already featuring at the top of Google and generating interest through automated, integrated email campaigns.

“We have worked with White Communications for a quite a few months to help upgrade our social media, website and SEO. Vicky and her team are excellent and a great help to our business.”