Increase Sales with Google Shopping Ad Campaigns
Google Shopping Ads provide a great platform to maximise product visibility, outperform competitors and generate sales
Are you an e-commerce business looking to drive more online sales? Are you unsure which is an effective advertising route to boosting your revenue? If you are looking for a way to get your products in front of consumers who are actively looking to buy – then get in front of them with Google Shopping Ads.
Book a free discovery call directly with our Google Ads expert.
What is Google Shopping Ads/Product Listing Ads?
In a nutshell, Shopping Ads or Product Listing Ads are a visually enticing way to advertise retail items and they also provide detailed product information the user needs before they click on the Ad. They are free to list but once the user clicks on the listing, you then pay for each click. They are particularly effective because they showcase a high-quality image on the product listing as well as the product price and short description.
Where do Ads appear?
Shopping Ads appear at the top of the search engine listings as images which is an ideal place as this is where searchers are going to be looking at first glance once they have carried out their search. Google Shopping specifically targets these buyers who usually have a strong buying intention, which makes them a great investment.
Take your Ads even further…
Google Search Partners
You also have the option of promoting your products on ‘Google search partners’ platforms like YouTube and Gmail to give your Ads extra visibility across the web.
Re-marketing to website visitors
Want to re-engage with those who have expressed an interest in your products? You can also run a separate campaign to re-target website visitors with Ads, maybe it wasn’t the right time for them to buy, but with re-marketing you can keep your Ads appearing while they browse the web, days, even months after their initial search.
Despite your best plans, users visit your site, start shopping, then close the tab as they’ve been distracted by something else happening around them. Lets be honest – how many times have you done this! With Shopping Cart Abandonment you can re-market to those who have left their basket, this helps you win back the prospective customers that you will lose along the way.
Google Search Campaign & SEO
You might also want to consider running a Google Ads search campaign or investing in SEO services alongside your shopping campaign to create an even more powerful impact.
Why choose us to run your Google Ads?
If you are looking to set up a Google Shopping Ad campaign or need help maintaining your Ads, then our team can help you. We work with businesses who want to increase brand visibility and generate sales through effective digital marketing campaigns.
All our clients are different, but our approach remains the same – strategy – planning and a very well executed campaign which gets results.
We work closely with you to organise your products and Ads, so they are working at maximum effort in terms of relevancy and ultimately driving sales. We help to create and deliver high performance shopping campaigns where you will see the best ROI.
“Vicky has been a great help to my business Spa-licious. Narrowing down my target audience for certain treatments with my Google ads campaign. It has gained the results that I wanted and reduced the costs that I have been paying previously for my Ads.
Thank you for your support and help and looking forward to seeing my new website that Vicky White Communication is currently building.”
Our Google Ad Campaign process includes:
- Strategy and Planning
- Google Merchant set up and management
- Google Shopping Ad campaign set up and management
- Shopping feed optimisation
- Performance reporting
- Ad campaign refinement to improve results
Monthly costs for running Google Ad campaigns start from £250pm (not including set up fee).
