Guest Appearance on Wycombe Sound Radio
We were thrilled to be invited back to Wycombe Sound Radio Show with Colin Besley to share the story of White Communications and how we got to where we are today!
Vicky White, the founder of White Communications, had the opportunity to share her story about setting up her own business as well as the challenges.
She also shared some tips for those who are looking to set up their own business but are struggling to find the confidence or worried about taking the risk.
Here is the story of how Vicky starting out freelancing to then setting up her own Marketing Agency and overcame some challenging hurdles.
“After working for a small family–run business for nearly 10 years as an Account Manager, I wanted to help more businesses like them to grow and prosper. After falling pregnant with my son, it was not only a good opportunity to reflect whilst on maternity leave but I also knew I needed to change my work–life balance as a single parent. It was going to be tough to launch a new business at this time but knew I had to take the risk to be able to get the flexibility I needed whilst earning a decent income. I returned to my office job part–time 2 months after giving birth and had also started building my business on the side, creating my own website and then attending breakfast and lunch time networking events and building local partnerships, which I knew would be important to help my business launch.
Outsource PA Services was my first business providing PA and marketing support to small businesses set up in 2012. 6 years later I knew I wanted to establish myself as a ‘marketing expert’ as this was the area that I enjoyed most, excelled at, and saw the best ROI. With my son being a lot older I had more time to establish myself and commit more hours so set up my new company ‘White Communications’ where we now work with SMEs as a full-service marketing agency.
1 year into launching White Communications – In March 2020 – was the start of COVID19. This had a big impact on my business as many clients paused their marketing contracts with us indefinitely. We were very lucky that, after 3 months, all but one client returned to us but while clients were thinking about the future of their business, we were also thinking about ours. It was a challenging time, but we kept in close contact with our clients and in some cases offered marketing consultancy support and training in the Interim. During this quite period I decided I would make the best use of my time and so gained a Google Ads Certificate and became Mailchimp certified. I also produced a few articles to support small businesses with practical marketing advice and provided useful tools to support their business during Covid.”
Appetite Restaurant Marketing Agency
In 2022 we launched Appetite; a full-service restaurant marketing agency focused on working with independent restaurants to help them to get found online, increase covers and grow. We work closely with our clients to really understand their business and audience, and this helps us to achieve powerful results. We work around our client’s budget and needs to deliver effective, result-driven marketing campaigns suited to their specific needs. To learn more about Appetite and how we can help your restaurant, check out our website.
Here’s Vicky’s top tips to setting up and launching your own business
- Have a business plan and invest in a business coach if you can for guidance
- Go where your customers are – attend exhibitions, join networking groups (online and offline)
- Reach out to friends and family for their support.
- Use your own professional network – let them know your business ideas and see how they can help
- Put together a marketing strategy and plan – there are lots of resources and templates out there to help with this
- Train in the areas where you lack skills to launch and grow your business
To find out more about the story of White Communications and to hear some tips and tricks on how to set up your own business you can listen to the Wycombe Sound Radio show here…
https://listenagain.wycombesound.org.uk/index.php/shows/mid-morning/
About White Communications
White Communications are an award winning marketing agency based in High Wycombe, Buckinghamshire who work closely with businesses and charities across the UK and internationally.
We specialise in working with SMEs who sometimes need a sounding board as well as a Marketing Agency to help drive their business forward. If you’re looking for a company that cares about their clients and the work they do, then please get in touch!
