Marketing Campaign Delivery for The Healthy Living Centre
Campaign dates: Jan 2021 – February 2023
Services: Marketing strategy and planning, event management, website maintenance, and consultancy
The Healthy Living Centre provides services in Aylesbury, Buckinghamshire to improve the health and well-being of the local community by offering a wide range of services and activities appealing to different age groups and interests.
We have been supporting The Healthy Living Centre for over two years and more recently ran a 6-month outreach marketing campaign to launch their new brand reaching the local community. We started with a re-fresh of their marketing strategy and plan which focused on both offline and online marketing activities.
The White Communications team worked closely with The Healthy Living Centre internal team to drive their marketing campaigns forward. Working with the key departments we provided consultancy and hands on support which included:
- Writing and publishing informative blogs for website
- Promoting events such as health and well being courses, and positioning The Healthy Living Centre as a ‘community hub’.
- Produced local media list, created press release and distribution to local media outlets
- Designed leaflets and adverts to promote events
- Email marketing campaign copy written, template designed and distributed
- Research upcoming events for sponsorship opportunities
- Project managed direct mail campaign to reach the elderly and most vulnerable in the local community
- Copy created and published social media posts
- Engaged in local community groups
- Researched and promoted attendance at community events
- Looked at opportunities for cross promoting with other specialist support services
- Working within budget whilst ensuring maximum impact
‘Growing Healthier Together’ Summer Fayre
We were thrilled to support The Healthy Living Centre team in organising and promoting their ‘Growing Healthier Together’ Summer Fayre which was funded by Buckinghamshire Council and in partnership with Aylesbury Garden Town.
The Summer Fayre focused on promoting the Walton Court Community Garden for nursery children and families as well as local residents. This project supported locals in planting, cooking, and nutritional workshops to promote healthy eating and home-grown produce. They ran many programmes including their “Grow your vegetables and learn to cook with them” project.
“I have been fortunate to work with Vicky and her team on our strategic rebranding exercise. Vicky developed our marketing strategy and supported our social media and marketing coordinator for the first half of this year, she is determined and very organised. Her experience and ‘can do’ attitude helps to make complicated projects run smoothly. Love working with Vicky, I can see the positive impact she has made to each of the marketing projects she has supported us with.”
Marcela Heime – Chief Executive – The Healthy Living Centre
