Digital Marketing Services for BV Associates
Campaign start date: January 2022 – current
Services: Website Build, SEO, Google Ads & Social Media Management
BV Associates are a health and safety training provider helping individuals based in the UK to advance their health and safety career.
The company sit in a highly competitive market amongst bigger players and wanted to stand out from their competition as the go to boutique company that fully supports their students.
BV Associates were doing little marketing when they approached White Communications. They needed support with creating a marketing strategy and setting KPIs and objectives in line with their business goals. They wanted to understand how they could stand out in the digital marketing space.
One of the key challenges BV Associates faced was the lack of marketing budget against the bigger, international brands. We focused our efforts on looking at how we could use the budget effectively, whilst still achieving a high return on investment. Our aim was to ensure BV Associates were visible online in the right places, at the right time whilst producing powerful and engaging content to capture their customers attention.
By having a formulated plan, conversion tracking in place and consistent execution of their activities, we have now increased their brand awareness and leads.
“Vicky and her team have worked with us for a year. We had a website and then she opened our eyes to the potential of content, visuals and SEO. The journey has been a learning experience with a new website that speaks volumes for who we are as a business.”
Performance Statistics
3 months compared to the prior 3 months
SEO
- Goal conversions increased by 15%
- Website traffic up by 6%
- Direct traffic up by 56%
- Average ranking increased by 16 positions
Google Ads
- Goal conversions increased by 300%
- Goal conversion rate up 162%
- Ad cost down by 12%
- Clicks up 47%
- Cost per click down 46%
Social Media
- Website traffic increased by 55%
- Goal conversions up 28%
- LinkedIn Followers increased 20%
- Twitter Engagement up 11.1%
- Facebook post clicks increased 66.7%
- LinkedIn shares up 700%


![6[9407]](https://whitecommunications.co.uk/wp-content/uploads/2022/12/69407-1-1030x309.png)

