Digital Marketing Services for Mark Hewitson Photography
Campaign start date: September 2022 – current
Services: SEO, Google Ads, Email Marketing & Social Media Management
Mark Hewitson Photography provide pet portrait experiences from the their studio in Oxfordshire.
Due to business growth they were looking to outsource their marketing to a local agency so they could focus on running their business effectively.
After just two months of marketing support we have completed a marketing strategy and plan and starting to deliver campaigns. We are focusing our campaigns on upcoming themes and trends and also looking at how we can increase their visibility for location based searches to reach and engage their local audience.
By using a multi channel approach we are able to re-engage existing customers and attract a new audience using a variety of touch points and methods. We followed our marketing and sales funnel (taken from our marketing strategy) to ensure we are engaging their audience at the right time, with the right content from interest right through to purchase and retention.
Since starting, we have already seen a significant increase in the performance of our activities across all marketing channels.
Performance Statistics
1 month compared to the prior month
SEO
- Goal conversions increased by 12%
- Website traffic up by 50%
- Direct traffic up by 62%
- Average ranking increased by 5 positions
- Website health score increased from 8/100 to 99/100
Google Ads
- Goal conversions increased by 100%
- Goal conversion rate up 12%
- Ad cost down by 27%
- Clicks up 53%
- Cost per click down 16%
Social media
- Website traffic increased by 217%
- Engagement up by 36.8%
- Facebook shares up 50%





