FREE Marketing Resources and Courses during COVID-19
For many SMEs the impact of COVID-19 has had a detrimental effect on their business.
Whether your business has temporarily closed or business has slowed down, could now be the time to review your Marketing efforts and up-skill?
There are many businesses offering marketing courses, resources and access to their tools and platforms for free. We’ve put together a list of those that we’ve come across recently and are available to businesses during COVID-19.
From online advertising grants to social media training we hope this list supports you and your business in some way during the pandemic.
Online Courses, Tutorials & Resources
Google Digital Garage
Get certified in the Fundamentals of Digital Marketing with Google Digital Garage.
https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing
SEMRUSH
FREE Digital Marketing online courses –
- Get a competitor report to find real-life insights on your competitor’s marketing tactics from every angle.
- Discover how to research your keywords to include on your website to boost your online presence and website visits
- Learn how to build links to boost your SEO performance
https://www.semrush.com/academy/courses
Shaw Academy
If you want to increase your knowledge and learn valuable skills in Digital Marketing, then look at the ‘Diploma in Digital Marketing’ course delivered by Shaw Academy (was £49) now FREE.
https://join.shawacademy.com/online-digital-marketing-course
Future Learn
Keep up with the latest trends in marketing – from brand storytelling to social media – with these free online marketing courses by Future Learn. These online courses are brought to you by experts from top universities and professional organisations.
https://www.futurelearn.com/courses/collections/marketing
Bucks Business First
Bucks Business First promote up-coming webinars covering topics like digital marketing, HR and Finance.
Online Advertising
Wordstream
I personally have experienced working alongside Wordstream in the past and their advice and guidance has always been valuable.
Their PPC University course is a great way to improve your Google Ads performance
https://www.wordstream.com/learn
Google Advertising
COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses
https://support.google.com/google-ads/answer/9803410?hl=en-GB
Google Shopping
It’s now free to sell on Google! For retailers, this means free exposure to potential customers who are shopping online.
https://www.blog.google/products/shopping/its-now-free-to-sell-on-google/
Adzooma
Digital advertising platform provider Adzooma helps businesses grow for free during COVID-19 by providing full Adzooma platform access (until 1st June) for users of Google, Facebook, or Microsoft ads. This includes existing clients, whose billing will be suspended during this time.
Adzooma uses artificial intelligence to provide unique optimizations, custom automation, and white-label reporting across the three major advertising platforms helping you to make better, more informed decisions to improve your ROI.
Facebook Small Business Grants
Facebook are offering cash grants and Ad credits to help small businesses during this challenging time.
Email Marketing
Mailchimp
Are you a Mailchimp customer? They have pulled together some useful COVID-19 resources and a 10m Price Relief Fund to support small businesses.
Non-profit and public service organisations responding to COVID-19 can also receive three months free on their standard plan.
https://mailchimp.com/resources/covid19/
Websites
Go Daddy
GoDaddy is helping entrepreneurs get online during COVID-19 with tools to help minimize the economic impact to small businesses everywhere. As part of that response, they launched a free website builder with GoDaddy Websites + Marketing. They’re providing a free website, plus marketing tools, with no expiration (T&Cs apply).
https://www.godaddy.com/garage/free-website-builder-covid-19/
Mailchimp
Mailchimp are giving away free .com domains for 5 years.
