Aquaneed
Campaign start date: March 2021 – current
Services: Website Build, SEO & Google Ads
Aquaneed install easy access bathrooms and wet rooms across the South East suitable for the elderly and disabled. Aquaneed were looking for a reliable, trusted marketing agency to take control of their Google Ads and SEO to increase their online presence and generate new enquiries.
Once we started working with the team and reviewing their campaigns it was clear that they were not seeing a return on their ad spend and their Google Ads campaigns needed a complete revamp.
Within 3 weeks we were already seeing an enormous improvement on their Ad quality scores and they were starting to see an increase in enquiries. We continued to work on the campaign, reviewing the monthly performance, making refinements and improving the quality of leads. Their Ad spend decreased and their conversions were increasing.
Following an audit of the SEO and website performance we got to work on improving their articles, website pages and technical aspects of the site. The website had been built on over time and needed to have a refresh.
18 months later we advised the client that a website rebuild and a design refresh would dramatically improve their SEO and customer engagement. Since launching in the summer of 2022 Aquaneed has seen bounce rates drop and session duration times increase, as well as a significant improvement in conversions.
“Having had my own company for 20 years, feels like it has taken all that time, to find a company that you can trust, after so many false promises, costs increases and just bad service from so many other companies.
Vicky White Communications, has finally given me the confidence in this spooky thing called SEO and leaves me to concentrate on my business.”
Performance Statistics
Performance over 6 months compared to the prior 6 months
SEO
- Website traffic up 88%
- Goal conversions increased by 28%
- Conversion rate increased by 70%
- Average ranking increased by 10 positions
Google Ads
- Goal conversions increased by 33%
- Goal conversion rate up 48%
- Ad cost down by 21%
- Clicks down 5%
- Cost per click down 16%



