How to maximise your content to boost your SEO performance
We had a call recently from a business owner who had invested 6 months ago in an SEO expert. He wasn’t getting the results he wanted.
One question I asked is have they reviewed your website content, blog articles and put together a content calendar and plan? The answer shockingly was no!
Content plays a key part in your SEO performance and should always be included in your SEO and overall marketing plan.
Here are some of our top tips to improve your SEO performance –
- Do your keyword research using the Google Ads Planner and Google search recommendations. Your keywords should be used ‘naturally’ in your website content. Also, make sure you use your keywords in your page url, headings and SEO plug in – if you are using WordPress and do not have an SEO plug in, download Yoast SEO. For Wix and Squarespace platforms this will already be built in to the software and is automatically available to use.
- Research what topics are trending and write about it. Give your expertise, thoughts and opinions. Here are some free and paid for platforms you can use to support this, put together by Element Three – 10 Tools to Find Trending Topics Online | Element Three
- What are your customer challenges? Throughout the year, your customer challenges may change. This is a great area to start as an angle for topics as you’ll be meeting your potential customer needs and wants which will grab their attention. For us at White Communications, we have seen many businesses recently having to adapt to now selling their products online and have needed to up their digital game on social media, email marketing and build their SEO from scratch. This is where we are currently focusing our blog topics.
- Are you asked the same questions when you have an enquiry? Write these questions down and start writing articles around these questions as these will really help to improve your SEO performance. This will also help you to ensure your website services pages and home page content tells the potential customer exactly what they need to know, straightaway. Website visitors will not hang around or spend lots of time trying to find out what they need to know, they will switch off and go to your competitors.
- Mix up your content with blogs, thought leadership pieces, video and infographics. Providing your readers with a mix of content types will not only keep your website visitors engaged but will also help Google to rank your website. Remember, Google does not read content on images so make sure if you are uploading Infographics you also provide a text based version as well.
- Write one long length article a month or as often as you can (min 3,000 words). In terms of Google trust signals, long-form content has a much bigger impact but that isn’t the only ranking factor, make sure you are using keywords and create back links into the article. Your article also needs to provide value and make sure it’s relevant to your business services/products.
- Write and provide commentary for other websites. Guest posts are articles written by you but sit on external sites. Guest posts can provide quality backlinks (make sure your article features your company name that links to your website) and can also drive new business. If you didn’t want to write articles you can also provide expertise as part of a bigger piece. These are commonly carried out within the media when they are looking for expert opinions for their articles. Not sure where you can post, here are some ideas – local and national media, i.e. newspapers and magazines, your partner and supplier websites, local associations and industry institutes.
I hope these content tips were useful and will help you on your way to improving your SEO performance.
If you would like help with marketing your business, whether it’s optimising your content for SEO, carrying out a website and SEO audit or to discuss our marketing packages, please get in touch.
Are you a small business? You might be interested in exploring our small business marketing packages.
