Marlow FM – Marketing Guest on the Business Show
Vicky, founder of White Communications talks on the Marlow FM business show to discuss important marketing topics
Our founder, Vicky recently had the pleasure of appearing on the Marlow FM business show with presenter Mark Harris to discuss the latest trends in marketing. This includes the power of micro influencers for local businesses and the launch of her new restaurant marketing agency – Appetite.
Vicky was also joined by John Pryor from Exalt IP who talked about the importance of intellectual property, with many businesses failing to recognise the value of their IP within their balance sheet. That IP includes the knowledge, the brand, and the reputation of the business.
Why use Micro Influencers?
Local businesses should consider using micro influencers to promote their brand because micro influencers typically have a highly engaged and loyal audience within their niche or community.
Unlike macro influencers with millions of followers, micro influencers often have a smaller but more targeted and authentic audience, which can result in higher engagement rates and a more genuine connection with potential customers. Additionally, micro influencers may be more cost-effective for local businesses with limited marketing budgets.
By partnering with micro influencers in their area, local businesses can tap into a valuable marketing channel and potentially increase their brand awareness and sales.
The benefits of working with a Marketing Agency vs Freelancers
During the interview, Vicky highlighted how a full-service marketing agency can provide a more integrated and coordinated approach to marketing, with all aspects of the campaign being handled under one roof. This approach allows for a more streamlined and efficient process, with a cohesive strategy being developed and executed by a team of experts who are all working towards the same goal.
Furthermore, by working with a full-service agency, businesses can benefit from the wider range of expertise that is available. Rather than having to rely on a single individual or experts from multiple companies, a full-service agency can draw on the skills and knowledge of in-house experts and trusted professionals, including graphic designers, copywriters, web desigers, SEO (Search Engine Optimisation) specialists, and social media management experts.
Update on Appetite
During the interview, we also spoke about the progress of our restaurant marketing agency – Appetite. Since its launch, we have been working hard to establish ourselves as a leading provider of marketing services. We love working with businesses in our local area so would be delighted to hear from any restaurants in Buckinghamshire and Berkshire. We have already helped several local restaurants from fine dining to family friendly spots, to boost their online presence, attract new customers, and increase revenue.
One of the key factors that sets Appetite apart from other marketing agencies is our deep understanding of the food industry. We have a team of professionals who are not only experts in marketing but also have a passion for food and drink. This unique combination of skills and knowledge allows us to create marketing campaigns that are tailored specifically to the needs of restaurants and food businesses.
