Earlsmann
Earlsmann provide commercial LED lighting solutions and were looking for a full-service marketing agency
Earlsmann are a commercial LED lighting company based in Devon and were looking for a digital marketing company to help grow their online visibility.
Earlsmann had a website with lots of content but it wasn’t getting the attention it deserved from Google. With lots of projects happening they also had some fantastic case studies and images that needed to be shared with their social media audience but just didn’t how to get the biggest impact.
Our goal was to create brand awareness, increase search engine visibility, grow website traffic and drive sales.
Based on the brief, Vicky put together a marketing plan which consisted of social media management, content creation, SEO and a highly targeted Google Ads Campaign.
After just 3 months of activity, Earlsmann saw an increase of 50% for new enquiries and many of their key service areas feature organically at the top of Google on page 1.
We set up several creative Pinterest boards to showcase their projects with visuals to help support our SEO campaign for image based searches.
We created a highly target Google Ads campaign focusing on specific industry searches which ensured zero wastage spend and a high ROI.
We introduced additional website pages to really push their search engines results for their top key search terms, started internal link building and identifying opportunities to create quality backlinks. After focusing on their services targeted at sports venues, they are now dominating the top of search engines for sports related queries.
If you’d like to explore some of the fundamentals of SEO you might like to read our article – ‘A basic introduction to technical SEO‘. On the other hand, if you’d like help with your Marketing or to discuss some of our client work, please get in touch.
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