Globe VHS
Globe VHS in Marlow, Bucks were looking for a local marketing agency to help launch the company and deliver ongoing marketing support
Globe VHS are a vehicle hire and sales company based in Marlow, Bucks.
Launched in June 2020 they needed to build their online visibility and drive new enquiries.
We designed and built a new website keeping in-line with their branding concepts and taking their website visitors on a journey with strong call to actions to drive conversions. With their target audience in mind we wrote powerful, compelling copy ensuring website visitors were engaged and finding all they needed to know before making a purchase or booking.
We then moved on to managing their ongoing marketing campaigns…
As a small business serving local customers, we carried out a local SEO project focusing on rankings and visibility for location based searches.
We started off by optimising their Google Business (GMB) profile ensuring a completed profile with keywords, photos and videos and Google reviews to really help their profile and maps appear at the top of search results. We are also regularly posting onto their profile with company news and updates to dominate the search results. With a complete profile, regular postings and 27 strong Google reviews, their GMB profile is now ranking top of the page for car hire.
We also focused on their website and optimised for location based services. With a blog regularly updated with fresh content and new cars and vans added frequently they are performing really well in Google search results. We also completed a citation building project to gain quality back links.
Their website ranks second on page 1 for ‘car hire’ fluctuating between 1st and 2nd position.
With Google consistently updating their algorithms and making changes to what they deem is ‘important’ for SEO we are continuing to work on the website and with the Globe team to ensure they remain at the top of their game when it comes to Google.
For any small business, the thought of posting on social media can be daunting in terms of not knowing where to start or having the time. The White Comms team took care of their social media management. We create stand-out graphics for organic posting and Facebook and Instagram Advertising campaigns as well as community engagement.
Globe VHS were a new business starting with 0 followers, we strongly suggested an advertising campaign to help reach their unknown audience and grow their followers and start to drive some engagement into the brand to increase their organic post reach and drive on channel engagement.
“Vicky and her team have been helping us since we started the business a year ago. Their expertise in SEO and Digital Marketing has been a great tool for us to succeed in offering our services to everyone, especially online. They are attentive to our needs whenever problems arise. We are grateful for all their help the past year.”
Globe VHS social media statistics (last 6 months compared to the previous 6 months) –
- Organic traffic has grown 119%
- Social media traffic has grown 124%
- Instagram engagement up 52%
- Facebook engagement up 38%
Globe VHS marketing statistics –
- Ranking on page 1 on Google for top 11 keywords
- Email marketing average open rates 42%, average click through rate 7%
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