Aldwick Pilates
New website & marketing launch campaign for Aldwick Pilates
Cordelia was introduced to us by a local Business Adviser as she needed marketing support to launch her Pilates classes to the local community.
Cordelia wanted to revamp her current logo and website to give it a fresh new look and needed ongoing marketing support to reach her target audience to announce and introduce her classes.
To take away the pain and time of manually signing up new customers, we integrated Calendly onto the website so potential customers could book directly onto her website as well as adding an online payment method. This also ensures a smooth sign up process for her customers. Once signed up her customers are automatically taken to a ParQ form which they can complete on her website and with a click of a button this form is sent straight to Cordelia’s email inbox.
We are really delighted with the end result which incorporates Cordelia’s core focus areas and values as well taking her potential customers on a journey throughout the website to increase the chances of registrations.
With a new brand identity and website, Cordelia needed to reach potential customers. New to her location we started by identify the key marketing elements that were going to have the biggest impact to start building followers, brand awareness and more importantly generating revenue. We created Facebook and Instagram accounts and set up an Ad campaign to immediately reach her target market. We created flyers and posters to be handed out in the local community venues, business cards and advised on the best local directories to feature.
We started posting in all the local Facebook groups and as the followers were building we then moved on to increasing organic activity to continually engage with her Facebook and Instagram followers.
Whilst the advertising campaign started to drive interest we carried out an SEO strategy and started to optimise her website and building her rankings in search engine results.
Our journey with Cordelia has been massively rewarding as we have helped her to start her business. At White Communications, we are not just here to drive marketing campaigns, we are also here to support, guide and share the glory with our clients as they see their business flourish.
4 weeks into the marketing campaign Cordelia now has 14 customers signed up to a 6 week programme.
Marketing Stats –
- Ranking on page 1 on Google for top 3 keywords
- 420 visits to the website from Instagram and Facebook
- Facebook post reach up 238%, page likes up 280% and post engagement up 176% in the last two weeks
- Low website bounce rates at 36%
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